Ed Rodriguez was born and raised in Brooklyn, New York. As a child he discovered the coquí frog through trips to visit his relatives in Puerto Rico. While visiting the island with his own children, he was inspired to create the story and character of Kiki Kokí.
A former Disney artist, Ed currently lives with his family in Los Angeles, California. In addition to creating Kiki Kokí books and consumer products, his IdeaRworks Studio provides Design and Development services to various Animation Studios and Toy Companies.